FloatMe Partnership Drives +241% Revenue YoY
FloatMe is a growing financial app that provides budgeting tools and cash advances to its members. AMP grew their marketplace revenue stream from a handful of advertisers to over 30 curated partners.
Objective
FloatMe is a growing financial app that provides budgeting tools and cash advances to its members. FloatMe approached Affiliate Marketing Partners (AMP) because they saw an opportunity to provide more value to their members by strategically partnering with advertisers that could improve their members’ financial outlook. At that time, FloatMe was working with only a handful of advertisers with consistent, but low monthly revenue. Today, AMP and FloatMe have grown this revenue stream to over 30 curated advertisers with meaningful offers.
Solution
AMP was quickly onboarded and expanded FloatMe’s partner set by aligning with advertisers that were a fit with the FloatMe members’ need to earn money, save money or better manage their money. AMP also worked closely with FloatMe’s Marketing and Product teams to redesign the offer presentation within the app, add in new placement opportunities and create new avenues of promoting these advertisers to the FloatMe user base.
“AMP helped revamp our affiliate strategy for the long-term in the most effective way - by understanding our customers, our product, and our mission. Every week AMP continues to bring ideas toward growing our business while keeping it simple for FloatMe. AMP manages it all, and provides new partnerships, dashboards and analysis that keep us well-informed and growing.”
Kelly Furman Head of Marketing, FloatMe
