In the world of B2B finance, speed and trust are the currency of success. Business owners often need capital yesterday, but they also need a partner who understands their specific challenges, whether that is managing cash flow gaps, purchasing equipment, or seizing a growth opportunity.

This is where our partnership with Advance Funds Network (AFN) comes in.

Since 2007, AFN has been a leader in the small-to-medium business marketplace, providing tailored funding solutions ranging from term loans and lines of credit to merchant cash advances. Our role at AMP is to ensure their solutions reach the business owners who need them most, exactly when they need them.

Here is how we drive high-quality B2B leads for AFN.

Targeting the Right Business Owner

B2B user acquisition is fundamentally different from consumer marketing. It is not about casting a wide net; it is about precision. A qualified lead isn’t just someone looking for money. It is a verified business owner with a specific revenue history, operational timeline, and genuine intent.

We structure our acquisition strategy to filter for these high-value prospects. By leveraging deep data insights and targeted affiliate channels, we connect AFN with established businesses across the US and Canada, specifically targeting those with steady monthly revenue (often $15k+) and immediate capital needs.

Quality Over Quantity

In the lending space, a flood of unqualified applications does nothing but clog up the underwriting pipeline. Our focus with AFN is on quality.

We don’t just drive traffic; we drive “fundable” leads. We understand the nuances of AFN’s product suite, knowing that a business looking for equipment financing looks very different from one needing a merchant cash advance. Our campaigns are designed to pre-qualify intent before the user even lands on the application page. This ensures that the leads we deliver have a higher probability of approval and funding, saving AFN’s team valuable time and resources.

Driving Growth Through Strategic Partnerships

Our partnership with Advance Funds Network is built on a shared goal: empowering businesses to grow. By consistently delivering a stream of qualified, high-intent leads, we help AFN focus on what they do best: funding the future of small business.

We are proud to support a partner that puts clients first, offering transparent terms and same-day funding capabilities that keep the business world moving.

At AMP, we pride ourselves on building partnerships that drive tangible value for both the client and their end users. Our work with FloatMe, a leading financial app that helps users bridge the gap between paydays, stands as a prime example of this philosophy in action.

FloatMe is an essential tool for millions of people, offering interest-free cash advances to help members avoid predatory overdraft fees. We have had the privilege of supporting their mission through a dual-pronged strategy: managing their User Acquisition to drive growth, and managing their Marketplace to drive revenue.

Here is a look at how this collaboration has delivered results on both fronts.

Scaling User Acquisition with Quality

On the acquisition side, our objective has been to scale the user base without sacrificing quality. In the fintech space, it is not enough to simply drive downloads. The goal is to acquire high-intent users who will actively engage with the product and benefit from its features long-term.

Through our managed affiliate program, we have consistently met FloatMe’s aggressive budget targets month after month. By leveraging our network and optimizing for the right traffic sources, we ensure that the users entering the funnel are the right fit for the platform. This focus on quality ensures that FloatMe continues to grow sustainably.

Unlocking Value in the Marketplace

Beyond acquisition, we also manage FloatMe’s in-app marketplace. This is where we focus on monetization by connecting users with relevant third-party offers.

Our strategy here is rooted in relevance. We curate offers that align with the financial needs of the FloatMe user base, such as credit building tools, side hustle opportunities, and savings apps. By presenting the right offers at the right time, we create a secondary value stream for the user while generating significant revenue for the app.

We are incredibly proud to announce a major milestone in this partnership: AMP has officially helped FloatMe surpass $1 million in marketplace revenue in 2025.

Looking Ahead

Our work with FloatMe demonstrates that a well-managed affiliate strategy can do more than just fill the top of the funnel. When executed correctly, it can become a significant revenue engine that supports the business model while providing genuine help to the consumer.

We look forward to continuing this trajectory and helping FloatMe reach new heights in the coming years.

At AMP, we’re proud to partner with Arro, a fintech platform redefining how people build credit.

About Arro

Arro offers an unsecured credit-builder Mastercard with no security deposit or hard credit check. Users can start with up to a $300 credit limit and grow up to $2,500 by completing gamified lessons and financial tasks. It reports to all three major credit bureaus and offers real-time credit-line increases and personalized insights from an AI coach inside the app.

Why Arro Stands Out

• Instant access to a real Mastercard without a deposit
• Average credit score gains of 40 points within two months, with some users seeing 100+ point increases
• 1 percent cash back on gas and groceries, including Target & Walmart

How AMP Powers Arro’s Growth

AMP supports Arro by building and optimizing affiliate marketing partnerships. We connect them with high-quality publishers and platforms that align with their mission, creating a sustainable user acquisition engine through data-driven strategies.

At AMP, we are proud to partner with Piere, a fintech company dedicated to helping people take control of their finances with ease and confidence.

About Piere

Piere is an intelligent financial management platform that uses AI to simplify and personalize money management. The app provides automated budgeting, tailored spending insights, historical net worth tracking, and a clear financial dashboard. By analyzing individual financial habits, Piere helps users uncover an average of $3,200 in hidden savings, making it easier to reach their financial goals without guesswork.

How AMP Supports Piere

AMP works alongside Piere to scale its growth through affiliate marketing partnerships and user acquisition strategies. Our role includes building high-quality affiliate relationships, optimizing campaign performance, and ensuring that Piere’s message reaches the right audiences. By aligning with trusted partners and innovative channels, we help expand Piere’s reach while maintaining a focus on quality and long-term sustainability.

Why Piere Matters

Many people struggle with financial clarity, especially when traditional tools feel overwhelming or impersonal. Piere offers a user-friendly solution that empowers individuals to make informed decisions with confidence. With personalized guidance and actionable insights, users can identify hidden savings, track progress, and build healthier financial habits over time.

At AMP, we are excited to support Piere’s mission to make smarter money management accessible to everyone. Together, we are creating pathways for consumers to not only manage their finances but truly understand and improve them.