Ryder Partnerships Drives 162% increase in revenue
OBJECTIVE
Ryder Toys started as a small garage project and has since grown into the #1 ride-on toy company in the US. Ryder turned to Affiliate Marketing Partners (AMP) to address an underutilized acquisition channel. They recognized an opportunity to significantly increase their strategic affiliate partnerships.
Before partnering with AMP, Ryder had a small network of affiliates, with the majority of volume coming from one key content partner.
The goal was to build a robust affiliate program, maintain sustainable growth, protect customer acquisition cost and leverage affiliates as a primary channel in their marketing ecosystem.
SOLUTION
AMP immediately prioritized optimizing existing partnerships. This included conducting commission analyses to ensure long-term sustainability, identifying missing affiliate content, and securing more prominent placements across Ryder's partner ecosystem.
Next, AMP leveraged its network to onboard affiliates that aligned with Ryder's target audience. As a result, Ryder saw a 52% increase in partners across content, coupon and cart abandonment leading to a more stable partner set and Ryder's most successful Q4 to date in their affiliate program.
AMP's unique value proposition lies in our seamless integration with our clients' business ecosystems. We function as a true extension of our client's marketing team and focus on building and maintaining strong relationships that drive the most sustainable success.
RESULTS
+162%
Revenue increase
+152%
conversions
+52%
Partner Growth
“Partnering with AMP was a game-changer for Ryder Toys. They transformed our underutilized affiliate channel into a powerful acquisition engine, driving sustainable growth while maintaining efficiency. AMP truly operates as an extension of our team, and their expertise has been instrumental in strengthening our marketing ecosystem. We couldn’t have asked for a better partner!”
